Insight

digital experience platform

HOW A DIGITAL EXPERIENCE PLATFORM (DXP) HELPS SERVE ALL YOUR CUSTOMERS

Providing optimal digital experiences is becoming a financial imperative. Customers of today expect experiences that are consistent and unified across every touchpoint. If companies don’t put their customers first today, they’ll lose their relevance and revenue sooner than later. These needs are met by the Digital Experience Platform (DXP), an emerging category of software solutions. In this blog we’ll explore the need for personalized experiences, see how DXP helps in delivering and Read more…

Nordics | Outsourced Digital Marketing Services

Boost Your Online Growth with Our Outsourced Digital Marketing Packages including SEO & PPC Whatever your business aims, our outsourced digital marketing packages can increase your revenue and improve your ROI. For every business size and market, our packages are tailored to your needs, whether you’re looking to set-up, re-launch, re-brand, or simply boost your company sales. Whatever your budget or size, we can work to find the perfect package to move Read more…

digital marketing nordics
Technology Support Nordic Leads

Nordic companies ready to spend more on IT outsourcing

Companies across Denmark, Finland, Norway and Sweden will continue to invest in outsourcing, with the level of satisfaction with their IT providers showing high scores, a recent study of Whitelane Research and the PA Consulting Group has found. Examining the 330 top spending IT organisations in the Nordics, the study found that outsourcing will continue to increase over the next two years with 72 per cent of organisations planning to outsource at Read more…

Using sessionStorage API to design a user-friendly Lead Generation Form

TL;DR This article breaks down the tiresome task of filling a multi-step form using sessionStorage API. Result? Better UX Use Case One of the websites I developed for a service-based business has a multi-step quote request form page. I had created a number of links on the home page and other main pages to the multi-step form page. But didn’t have enough leads coming to that page.So what?I added a little more style to Read more…

API
Nordic Leads eCommerce

4 Tips For Better Conversion Rates in your e-Commerce Business

While focusing on driving traffic to your e-commerce store is important, it doesn’t guarantee revenue. Once a visitor gets to your website, you need to ensure that you have the elements in place to encourage them to take a desired action, which will ultimately lead to generating revenue.Converting browsers into customers is one thing every e-ecommerce retailer should be focusing on in 2020. CRO gives you the ability to increase revenue without having to Read more…

How Any Business Can Benefit From Lead Generation Landing Pages

Usually, when people write about landing pages, they tend to write about those pages that come at the very bottom of the purchasing funnel – the converting money pages, so to say. And this is perfectly understandable. However, we must not neglect the top of the purchasing funnel, the lead generation part – a part that’s especially important for startups, which usually cannot rely on past glory, established connections, or big marketing budgets. In this article, Read more…

Lead Generation @ Nordic Leads
Nordic Leads IT Outsourcing

The State of Nordic IT Outsourcing

Originally published by The Software House on January 24th 2019 In the last few years, Norway, Denmark, Sweden and Finland became true technological powerhouses. However, such success comes with a price: software developer salaries in the Nordics are skyrocketing and it’s getting really hard to find a new employee. This is the reason why more and more companies choose IT outsourcing — but this outsourcing looks quite different than a few years ago… Nordic IT market in Read more…

13 Must-Have Tools for Content Marketing in 2020

Hey there! If you’re looking for the best Content Marketing tool for your Business, stick here! Because I’ve made a list of tools for you that you need for your Content Marketing in 2020. I’ve used a lot of tools for my Content Marketing and shortlisted a few that are a must-have if you are to market your business through social media and Content Marketing.The field of digital marketing technologies is growing Read more…

Content Marketing @ Nordic Leads
Marketing Survey @ Nordic Leads

Say Goodbye to Surveys and Hello to Sentiment Analysis

For the past several decades, surveys have been the main method for a business to gain insights on how customers feel about their products.However, as a Forbes article published in April 2019 explained, surveys have limitations that drastically hinder their reliability and helpfulness in improving a company’s services.Customers who respond to surveys are often not representative of the majority of a customer base, which introduces biases that make it difficult to procure actionable feedback Read more…

The Rise of Eastern Europe as a Coding Powerhouse

Silicon Valley has always been a dream destination for developers and tech talent. The so called “The Bay Area,” is the world’s largest and most famous startup ecosystem.Associate Professor Peter McGraw, Director of the Executive MBA program at the University of Technology Sydney (UTS), believes that “it is the epicenter of all these shifts happening in technology. It is home to more than 2,000 tech companies including Google, Facebook, Atlassian and Airbnb, Read more…

Estonia Delivery @ Nordic Leads