Insight

Providing optimal digital experiences is becoming a financial imperative. Customers of today expect experiences that are consistent and unified across every touchpoint. If companies don’t put their customers first today, they’ll lose their relevance and revenue sooner than later. These needs are met by the Digital Experience Platform (DXP), an emerging category of software solutions. In this blog we’ll explore the need for personalized experiences, see how DXP helps in delivering and Read more…

Companies across Denmark, Finland, Norway and Sweden will continue to invest in outsourcing, with the level of satisfaction with their IT providers showing high scores, a recent study of Whitelane Research and the PA Consulting Group has found. Examining the 330 top spending IT organisations in the Nordics, the study found that outsourcing will continue to increase over the next two years with 72 per cent of organisations planning to outsource at Read more…

While focusing on driving traffic to your e-commerce store is important, it doesn’t guarantee revenue. Once a visitor gets to your website, you need to ensure that you have the elements in place to encourage them to take a desired action, which will ultimately lead to generating revenue.Converting browsers into customers is one thing every e-ecommerce retailer should be focusing on in 2020. CRO gives you the ability to increase revenue without having to Read more…

Originally published by The Software House on January 24th 2019 In the last few years, Norway, Denmark, Sweden and Finland became true technological powerhouses. However, such success comes with a price: software developer salaries in the Nordics are skyrocketing and it’s getting really hard to find a new employee. This is the reason why more and more companies choose IT outsourcing — but this outsourcing looks quite different than a few years ago… Nordic IT market in Read more…

For the past several decades, surveys have been the main method for a business to gain insights on how customers feel about their products.However, as a Forbes article published in April 2019 explained, surveys have limitations that drastically hinder their reliability and helpfulness in improving a company’s services.Customers who respond to surveys are often not representative of the majority of a customer base, which introduces biases that make it difficult to procure actionable feedback Read more…